about winterbrand
Brand Design is simply everything that makes your brand - it's the logo, it's the colour palette, it's the graphic style, the imagery, the language and everything that represents your business to your clients. It's pretty important, and it can make or break your business.
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Good and considered design is crucial to creating a brand that won't get lost. The visual language needs to speak to its target audience in a way that keeps them captivated, and conveys a brand's message as unique and enduring.
Winterbrand is based in Auckland, Aotearoa New Zealand, with creative partners in Cape Town, South Africa.
brand design
Branding is the gatekeeper of your brand's offering. As the first interaction a consumer is likely to have with your brand, the brand design should have a unique and memorable identity.
graphic design
Once your brand has its own unique and memorable identity, the design language it uses should be captivating and appealing, while being consistent across various platforms so that it is quickly recognisable.
website design
It's the modern day storefront. If you don't have an effective website it's likely that potential customers and clients won't take your business seriously, and we don't want that.
packaging
There's a lot on the shelf these days, be it in-store or online. Packaging has never had to work harder to fight for attention than it does today. Strong packaging can make or break a consumers purchasing decision.
what's on offer
who is winterbrand?
lari winterburn
DESIGNER. ART DIRECTOR. MUSIC SNOB.
The Winter of Winterbrand.
Lari is a designer and art director with 15 years’ experience in the advertising industry. She has had the pleasure of working on many successful projects for an array of clients, from starry-eyed start ups to multinational ultra-premium brands.
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Besides creating amazing design, Lari loves taking photographs, collecting old furniture and listening to music most people haven't heard of.
creative partners
pj robertson
WRITER. STRATEGIST. DJ PJ.
This is PJ, a seasoned creative director and copywriter with two decades of experience in the advertising industry. Over the course of his career, he has worked at renowned agencies, collaborating with a diverse range of clients, from established blue-chip brands to exciting startups.
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With expertise in research, conceptualisation, creative direction, marketing strategy, copywriting, email marketing, digital design, and e-commerce development, he has played a crucial role in developing and overseeing international campaigns for major brands. His work has been recognised with both local and international advertising and design awards.
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PJ is also the finder of tunes. Writing makes him happy, but tearing it up at a live music gig makes him the most happy.
ILLUSTRATOR. DESIGNER. PUNK ROCK DRUMMER.
sean devey
Sean is an immensely talented illustrator and designer, having worked on a multitude of brands across various industries. His illustrations have spanned a variety of media, from big-brand billboards alongside busy highways, to band posters in dark, grungy nightclubs.
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When Sean isn't drawing up a storm, he smashing away on the drums at a rate of knots. And stroking taxidermy minks.
